About Me

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Chay Ross, Artist, was born and raised in the surrounding areas of South Bay and Los Angeles California. She earned her Bachelor of Arts in Arts Education from California State University, Los Angeles, which allowed her to train and study interdisciplinary areas within the arts and education profession. To advance her academic discipline, she went on to earn her Masters of Arts in Education (M.A.Ed.) and single-subject teacher certification in Visual Arts. In her spare time, she likes to do arts & crafts. She also likes to watch YouTube videos to learn various new skills.

Friday, May 1, 2009

WTH is GYT?




It seems that everyone is in a frenzy about finding out what GYT is. MTV runs this ad campaign with celebrities trying to figure out what it stands for. Even the queen of gossip (Perez Hilton) is trying to take a shot at it, and he is usually the first to know everything. So many people are blogging about it and coming up with all sorts of weird things. That is what the ad wants people to do, so that makes it successful. My best guess is, Get Yourself Tested. This is the only thing that make sense to me, considering the fact that the tag-line is Know Your Status.

Tuesday, April 14, 2009

Tony Jaa. Where is your Designer?




I just had to post this. I just watched Ong-Bak part2 last week. I didn't think it could top the 1st one, but it did. I was dying to know what happened at the end because the movie isn't in English. But When I went on Tony Jaa's (the actor's) website, I was so disappointed. I forgot about the movie and focused on the page design. His website is garbage. He needs to find a good designer to help with his branding (lol). He is a great martial artist, and he needs his greatness communicated through great design. I ran across these movie posters for you guys to check out. They are pretty cool. . I just can't stress enough how good these movies are. He's like a Jet Li 2.0(before American films watered him down j/k, or NOT). Can anyone tell me what happened at the end? Or if anyone know of better design imagery, let me know.

Sunday, April 12, 2009

DESIGN OBSESSION

Just thinking.. It's crazy that I came to a point in my life where I hope that there is a flyer with cool designs on my truck. As I walked up to my car, I found myself saying, "YES!" when one was left there as if I had won the lottery. It's not as if the design was all that spectacular, but it was of greater quality than usual. WHY AM I BLOGGING ABOUT THIS?

Just a few years ago, I took design for granted. I remember thinking that design comes straight from the internet and it wasn't anything special. I didn't even consider the fact that hard work goes into it. Yeah I know, that was an ignorant thing to say, looking back, but there are a bunch of people who still has a negative opinion not only about design, but about art in general. Boy, was I wrong.

Education has changed me. It's almost as if I am a politician who switched from republican to democrat, being that I am the artist who switched from studio arts to design. This explains why I have piles of different designs from posters and newsletters to dvd covers and clothes tags (hey some of them are nice, lol). This also explains why I pay more attention to the on-air graphics on TV rather than the actual show (CNN got it going on!). I'm not going to go on, but trust me, it got bad! It wasn't until I watched Joe Bautista's (Design Graduate Student/Educator, CSULA) presentation on his book about his life, that I thought, "maybe I'm not that crazy". He mentioned the vast amount of time he spends thinking about design. Does anyone else have any obsession stories?

Friday, April 10, 2009

McDonald's Designs


Just a couple of years ago or so, I heard about McDonald's plan to change the whole feel of their resturaunt into a more sofisticated envioronment. Being that they have been know for their bold, bright red and yellow primary colors for decades, the idea seemed to be too far fetched to me. Slowly, I started to notice changes. I travel back and forth between the South Bay and San Gabriel Valley almost on a daily basis and I stop at several McDonald's for their coffee while doing so. Not only have they attracted java lovers with their new line, but the overall feel of the restaurant is improving. I believe this is due to their branding.

This is one of McDonald's chains in Hacienda Heights California. There is a large Asian community in this city, so M D's decided to appeal to the surrounding area by using the principles of feng shui, which is the ancient Chinese practice of arranging objects and numbers to promote health, harmony and prosperity.

Thursday, April 9, 2009

Burger King and big square butts!

I just saw this add on tv a few minuets ago. The first thing that came to my head was, "I wonder if this will come back and bite them in the Butt". I don't get why Sir Mix a Lot is even in the mix of this. And why is Burger King shooting themselves in the foot by talking about big Butts? Conceptually, how does this make any sense? I must be missing something.

Tuesday, April 7, 2009

Studio Artist hate Graphic Artist.

There is no hard core scientific evidence to support this claim. I just noticed through out the years, mostly in high school and Jr. college,  most of my art teachers either made nasty remarks towards graphic design pieces, or they just didn't accept it from students at all. Keep in mind that times have changed and computers now play a significant role in creativity. But I still notice the separation between the visual arts and the artist as well.

My official major is in Arts Education at California State University, Los Angeles. This programs allows students to become a K-12 grade art educator utilizing the state of California Framework for the visual arts. This program also gives the students freedom to choose an area to focus on such as studio design or art history. Though I may be the only student to choose this option, I chose Graphic Design.

Since all students are required to take a little bit of everything, this is how  I ran into the issue once again. The issue being is that students who chose to do graphic design projects often had to incorporate some kind drawing or painting into their piece. Unless someone is just a hell of an artist, it is virtually impossible for the finished piece to be aesthetically appealing.
This only became a problem for me once I had to to a pdf portfolio for  Jimmy's class (the Simon Cowell of design, but in a good way). This was a big deal to me. I had nothing but paintings, graphite sketches,  charcoal and pastel work, and even watercolor pieces in my collection.  Maybe this does count for hard core scientific evidence that there is a little bias and favoritism in the art world. 

I have heard studio artist claim that graphic artist are lazy and all they do is move images and type around. Coming from a studio background, I have grown to appreciate what graphic designers do. What ever happened to art for art sake. I choose to diversify my artistry. I choose not to categorize myself. Plain and simple I am an artist.

GRAPHIC ARTIST vs.TYPOGRAPHER

Ever wonder what it actually means to be a graphic designer or a typographer? Is it possible to do one without doing the other? Is it possible to actually be a GOOD designer without being good at both? Are they the same? Does it even matter? These are just some of the questions I asked myself in the beginning of my academic year. I still don't have a clear answer. Does anyone have the answer or an opinion?